BTL
Victoria - Salsa Chingona
Green
Creative Director
How to be in the POS or restaurants of Cerveza Victoria's competitors?
Easy, create a Salsa!
Salsa Chingona by Cerveza Victoria trolled all the places in Mexico City.
Snickers Urbania
BBDO Proximity Mexico
Copy Sr / Associate Creative Director
Mopar
BBDO Proximity Mexico
Shorlist Proximity Network
Copy Sr / Associate Creative Director
Mopar is the official brand of automotive parts of Jeep, Dodge & Ram vehicules.
So we put many direct messages in the workshop leaders' cars or sent them a direct mail with many scary things, with the concept "do not suffer scary tales, better buy official automotive parts."
Doritos
Gol Comunicación
Creative Director
We want people lives what Doritos For the Bold is with a challenge.
Hershey's
Gol Comunicación
Creative Director
We want to inspire people to have a good day, and a simple way to do it is making them smile.
That's why we launched Hershey's Smile Store, the first shop that changes smiles
for gifts. "If you smile for more time, better
is your gift ."
Rexona Efficient
Lowe México
Copy Jr / Sr
Rexona Efficient is a foot deodrant that has a long time in mexican market, but we want to approach young people to the brand.