CAMPAIGNS
Cerveza Victoria
Green
Creative Director
A perfect joint venture with RedBull, we bring to La Feria de San Marcos the show "Batalla de los Gallos". With this action we got for the first time a trending topic for #FeriasVictoria.
Cerveza Victoria
Green
Creative Director
One of the most popular mexican rock bands, Molotov, was robbed and they have to canceled a show in Feria de Morelia. Victoria, as a supporter of mexican culture, helped them to realize this concert.
Cerveza Victoria
Green
Creative Director
Cerveza Victoria is an active pro mexican culture brand in Mexico. It is sponsor of Grupo Pesado, a very important Norteño Group in Mexico and USA.
The strategy: Give to Pesado's fans the experience of see them really close in unexpected moments.
This experience was really relevant, having
a scope of 2 million people on FB.
Kacang
Gol Comunicación
Creative Director
PepsiCo launched Kacang, the new peanuts' brand that are proud of shout who they are.
We design a vending machine who helps people have a good time and shout to the world who they are.
In this case study, we didn't want fake people having a great time with it, so we invite people of our fanpage to be part of this amazing experience, saying to them "Join us we'll make you famous".
Jugo Maggi
Gol Comunicación
Creative Director
We detect, with the marketing team, the target of Jugo Maggi had changed.
Now in days is part of the young people's life, and not of their moms.
That's why we made a new campaign to approach the brand to its actual consumer. New concept appearing on national TV, bars and clubs activations and social media.
Hershey's
Gol Comunicación
Creative Director
We want to inspire people to have a good day, and a simple way to do it is making them smile.
That's why we launched Hershey's Smile Store, the first shop that changes smiles
for gifts. "If you smile for more time, better
is your gift ."
Budweiser
Mashup
Creative Director
A battle of the bands sponsored by Budweiser was the perfect strategy to approach to young mexican people, gaining a lot of traffic in digital media.
Smart
BBDO Proximity Mexico
Copy Sr / Associate Creative Director
Smart, as strong focus ecological brand, every year launches an inter-universities design contest about the global warming and their issues.